A Leadership And Communication Inventory - 1072 Words

This Leadership and Communication Inventory is an analysis I prepared as a follow-up to the Everest simulation from our week 1 class. I will examine the interactions and provide an analysis of the behavior styles from my perspective. In order to protect my teammates’ privacy, I will match the analysis with the simulation’s role, not the name of the team member. Structurally, I will provide the analysis in order from the most distinguishable behavior style to the most difficult to discern. Analysis of my performance as a team leader will be the last one. Introduction During the Everest simulation, my observations and the interactions among my team members and myself allowed me to learn more about my teammates. My role during this†¦show more content†¦The marathoner clearly dominated the conversations. I have also observed an instance of the primary backup behavior for expressive, as shown on a presentation slide during the lecture. I will revisit the observed instance of the primary backup behavior during the self-analysis of a leader’s performance. Analytical Driver Photographer The Photographer’s behavior style was not as clear to me as Marathoner’s. It was obvious the Photographer was analytical based on his deliberate reading and analysis of the narrative each time we progressed to the next camp. Before answering a question or making decision, the Photographer gathered additional information from the team members and took his time. The Photographer left on me an impression of being serious, logical, practical, and very independent. Hence, upon consulting the behavior styles quadrants, the designation of the Photographer as analytical driver made a sense. Analytical Amiable Physician The Physician’s behavior style was even less clear than the Photographer’s. However, I noticed the Physician was asking more questions than other teammates. The Physician often presented the decisions and choices as questions, seeking a consensus. At one point during the simulation, I have noticed a trait of indecisiveness and resorted to direct the physician to assign one of the inhalers. There were no conflicts with the Physician, yet IShow MoreRelatedLeadership Communication Styles Inventory3022 Words   |  13 PagesLeadership is defined as one’s ability to influence others. However, when done well that influence enlists 4 major ingredients: [pic] It is an ability to use power effectively and in a responsible manner [pic] It is the ability to understand that different human beings have different motivational forces at different times and in different situations. [pic] It is also an ability to inspire people to perform towards a present objective. [pic] It is the ability to develop a climateRead MoreExecutive Director Of Marketing Corporate Communications Essay791 Words   |  4 PagesJOB TITLE Executive Director of Marketing Corporate Communications REPORTING RESPONSIBILITY President CEO GENERAL STATEMENT OF DUTIES The Executive Director of Marketing Communications is responsible for leading the brand strategy to ensure profitable growth and market presence along with aligning external and organizational communications. Engages with the ownership team to evolve the long-term brand identity, market position, and growth and directs the marketing team accordingly.Read MoreTop Years Of Success As A Regional Sales Director1177 Words   |  5 PagesTen years of success as a Regional Sales Director, leading to promotion Five years of success as company Manager, Training, Communications, Store Operations SUMMARY Positive, outgoing Regional Sales Director (District Sales Manager) with more than 15 years of proven success driving sales, developing people, and building exceptional teams at store, district, and full company levels. Passionate leader, who thrives on making a difference in the lives of customers and co-workers through service-orientedRead MoreCrisis Response Time for American Red Cross Essay1254 Words   |  6 Pagesorganization has had seven CEO’s. This high turnover has prompted concern from stakeholders and government officials. Records indicate the organization now has approximately 35,000 employees and its volunteer pools still hoovers around 500,000. Under the leadership of Gail McGovern, current CEO and President, the organization has eliminated the large deficit it posted in FY 2010. These recent developments demonstrate the organization is progressive. Even so, ARC continues to experience the same ethicalRead MoreJidoka And Information Systems Collaborate To Achieve Competitive938 Words   |  4 Pagesof superior design and quality. As a result, Toyota has created a strong brand image that when seen by customers calls to mind quality, long lasting cars. Just-In-Time and Information Systems Collaborate to Achieve Competitive Advantage Via Cost Leadership Another pillar directing Toyota’s approach in technology is the â€Å"Just-In-Time† (J.I.T) system whose aim is to improve productivity by producing solely â€Å"what is needed, when it is needed and the amount needed† (Toyota Global Site | Production SystemRead MoreLeadership Theory Of Leadership Development1246 Words   |  5 PagesLeadership Theory I suppose leadership at one time meant muscles; but today it means getting along with people. -Mahatma Gandhi Ethical leadership has established on following principles. (Picture courtesy: Northouse, 2013) Leadership is a process whereby individual influences a group of individuals to achieve a common goal (Northouse, 2013, p. 5). So, to better understand the fundamental principles preceding leadership philosophy, we have to understand the theory of leadership development andRead MoreThe Contingency Theory Of Task Conflict And Performance1058 Words   |  5 Pagesgoals and redirection helped the team to refocus without fear. An additional way that I could have mitigated the conflict issues would be to apply the knowledge gained from the study of the Contingency Theory of Task Conflict and Performance. The inventory team did experience the mixed-motive conflict based on their vast backgrounds and biased opinions. The team showed symptoms of the â€Å"we are better than them† bias based on the multiple levels of the organization that was present in the group. AdditionallyRead MoreReflection on the development of academic and professional skill in year one1573 Words   |  7 Pages(Allinson, and Hayes, 1988). Honey and Mumford’s Learning Style Questionnaire is considered to be a development of the Kolb’s theory. To a certain degree it has enhanced legitimacy and predictive accurateness in compare with the Learning Style Inventory (Romanelli, Bird, and Ryan (2009). This learning style defines four kinds of learners-activists, reflectors, theorists, pragmatics. The Honey and Mumford mechanism is more practical in management framework than the Kolb’s model. The results showedRead MoreCase Study : On The Retention And Development Of Their Employees1516 Words   |  7 Pagesof their employees. They are the primary source for their associate department managers and department managers is their sales associate position, with 75 percent of their promotion coming from this source. In a review of the turnover data, the leadership team learned that they are losing a large number of good sales associates. The executives learned that a disproportionate number of good sales associates had left the organization. The exit interview data shows that the sales associates are leavingRead MoreEffective Groups1262 Words   |  6 Pageshad clearly defined individual roles, and we had great leadership. Communication was extremely important in this work group. One of the first problems we had to overcome was our three different personalities to avoid conflicts. Being from different backgrounds we had to learn more about how each of us operated. I have always been described as a â€Å"touchy feely† person. Touching is one of the most powerful non verbal forms of communication. I never noticed this because I usually worked with mostly

Wood Essay - 922 Words

In the distance I hear my dad’s truck pulling a trailer bringing more wood ready to be split and stack. First he backs the trailer up careful to not hit any trees or the sugar shack. Then he starts to tip the hydraulic trailer bed all you hear is the sound of wood scraping the rusted metal and hitting other logs then it’s quiet. When he’s done everyone releases their breath that we didn’t realize we were holding. Now time to split the wood, first we set up our hydraulic splitter thats connected to our blue Holly tractor. After we get we get the splitter set up than we separate the logs into two piles one for smaller logs that we can split with an ax or a maul, the other pile is for logs that are too big to split or have to many knots. We†¦show more content†¦When you drill into a tree you point the drill bit slightly up. We don’t drill more than one hole in a tree per season unless the tree is 20 inches or bigger in diameter. Each person ha s a job, we usually have two drillers, two people to put taps in the trees, and then everyone else runs buckets and lids, plus one person drives the tractor (it’s usually my Grandpa). We have about 200 buckets and taps, it takes about 2 hours to tap all the trees. Now all the trees are tapped and it’s been about about a week so the trees have a bit of sap in the buckets, now it’s time to pick up sap. First we get the tractor connected to our sap trailer, it’s an old stainless steel milk holder, we use it because it’s insulated. Then we start to pick up sap we have one person on the tractor driving and everyone else running buckets except for my dad he’s at the sugar shack boiling the sap, and if we have a lot of people helping us then we have people start to consolidate buckets and put the buckets by the side of the trail. Now that the sap pick up is done then we pull up to the front of the sugar shack then we hook up the RO (reverse osmosi s) hose to the spigot of the sap trailer, the reason we run the sap through the RO is that the RO takes out about half of the water in the sap. Then the sap goes to one of our holding tanks from there the sap goes to the starting pan. In the starting pan we boil out as much water as we can without burning once the sapShow MoreRelated The Woods Essay2198 Words   |  9 Pagesheading to the old tree house in the woods. They were always fighting about wasting food. He saw where she was coming from. They were pretty tight on cash, but if she was so intent on not wasting food why didnt she eat it. He was sitting at the foot of the abandoned tree house, drawing a dragon in the sand, when he suddenly felt the overwhelming need to go deeper into the woods. He knew he shouldn’t go. There were dangerous animals like wolves and bears in the woods, but he had to. Some hidden forceRead MoreStopping By The Woods Essay1012 Words   |  5 Pageswider world is a multifaceted component, manipulated to be found in all aspects of life. Composers such as Robert Frost and David Wilkie incorporate these notions into their literary works. Robert Frost dexterously composed the poems Stopping by the woods on a snowy evening and Mending Wall to reflect the ambiguous nature of man’s interpretive expeditions. Similarly, David Wilkie adapts Titan’s 16th century ‘Supper at Emmaus’ to his 19th Century painting Christopher Columbus at the convent of la RabidaRead MoreMarketing and Love Wood Essay1275 Words   |  6 Pagesappropriate. ï  ¬ Advice ï  ¬ You are advised to spend about 20 minutes answering Question 1. (JAN10BUSS101) G/K46670 6/6/6/6/ BUSS1 2 Read the case study and then answer the questions that follow. Love Wood At school, Padma developed and patented a technique for joining different woods together to create a patterned effect. 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A large company offered to buy the patent, but Padma decided to keep itRead MoreWood and Job Sheets Essay1431 Words   |  6 Pagesby the deadline | Bespoke Sheds/ Summer House | Takes job sheets from manager to be completed by the deadline | Sawn Timber Sawyer | Takes a cutting list from the manager to prepare wood for the two shed makers | PSE Timber Sawyer (Planed Square Edges) | Takes a cutting list from the manager to prepare wood for the panel maker | General Sawyer | Will need to cut any requests as well as ensuring that all sizes are in stock | Pressure Tank Operative | Must ensure that all timber is pressureRead More Descriptive Essay - The Woods in Autumn548 Words   |  3 Pages The Woods in Autumn nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; It is not true that the close of a life which ends in a natural fashion- --life which is permitted to put on the display of death and to go out in glory- --inclines the mind to rest.nbsp; It is not true of a day ending nor the passing of the year, nor of the fall of leaves.nbsp; Whatever permanent, uneasy question is native to men, comes forward most insistent and most loud at such times.nbsp; There are still placesRead More Classification Essay - Types of Wood493 Words   |  2 Pages Wood types differ considerably in properties such as color, density, and hardness, making timber a resource that is valuable in a wide variety of contexts. Each of the samples of commonly used woods shown here has distinctive characteristics. Mahogany is a tropical tree prized for its heavy, strong, easily worked wood. Hickory is a tough, hard wood used for tool handles, furniture, and smoke wood for meat. Instrument makers favor the strong, richly colored wood of the cherry tree. Yew is strongRead More Grant Wood Essay1044 Words   |  5 Pages Grant Wood   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  I recently took a trip to the Jocelyn Art Museum. There they had many great painting in the permanent art collection. One that caught my eye, which I had seen many times before, but never knew any thing about, was a painting called Stone City, Iowa , which was created by Grant Wood in 1930. This painting is oil on wood panel and is 30  ¼ X 40 inches. Grant Wood is a famous philosopher who was born in February in the year 1891 in Anamosa, Iowa. Wood was born to QuakerRead More Tiger Woods Essay585 Words   |  3 Pages Tiger Woods was born with the name Eldrick Woods on December 30, 1975, in Orlando, Florida. Early on, Tiger’s parents, Earl and Kultilda Woods, introduced their only child to the sport he has come to dominate, giving him a sawed-off putter to practice with as soon as he could stand up on his own. At the age of 8, he won the first of six Optimist International Junior World Titles. After perhaps the most remarkable amateur career ever—he won the U.S. Junior Amateur Championships in 1991, 1992, andRead More The Wood Duck Essay932 Words   |  4 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Aix Sponsa or the Wood Duck is said to be one of the most beautiful breed of ducks in North America. Just is name, Aix Sponsa, means â€Å"The Water Bride.† Ever since the first American settlers arri ved in the eastern shores of North America people have been mesmerized by the beauty of this colorful animal. But instead of just standing there and marveling at it they hunted and used the Wood Duck as means for survival. This made the Wood Duck one of the most popular games ducksRead MoreEssay about Stopping by the woods on a snowy Evening847 Words   |  4 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The poem â€Å"Stopping by the Woods on a Snowy Evening†, by Robert Frost, is a short, yet intricate poem. What appears to be simple is not simple at all. What appears to be innocent is really not. The woods seem pristine and unimposing, however, they are described as being â€Å"dark and deep†, and it is the â€Å"darkest evening of the year†. He speaks of isolation, â€Å"between the woods and frozen lake† and of duty â€Å"But I have promises to keep†. And also, Frost’s usage of â€Å"sleep†

Beowulf Essay Free Essays

English 1001 Beowulf Essay The element of religious tension is common in Anglo-Saxon writings, but a pagan story with a Christian narrator is unusual. â€Å"Much of the poem’s narrative intervention reveals that the poet’s culture was different from that of his ancestors† and also that of his characters (Watson). There are many different perceptions to the reasons why the author wrote Beowulf. We will write a custom essay sample on Beowulf Essay or any similar topic only for you Order Now The best answer, in my opinion, was that the author was creating a magical and intriguing story that had an underlying theme to it. Christianity was a newly introduced religion to the western Europeans at the time and I believe that someone would have written about it, or at least the conflicts that came with it. This is just a background in which time period the story was told, even more evidence to this interpretation is buried in the actual text. Though still an old pagan story, Beowulf was told by a Christian poet. People believe the epic Beowulf is a story full of pagan tradition. However, Beowulf is really a Christian-based story, in which Christianity prevails. Nature is accommodating; death and fate are controllable; man can reconcile with the world; and the main character, a hero and representative of good, triumphs over evil and does not fail in the end† (Perrello). The way the author incorporated many side notes, of what seemed to be other tales told at the time that may not have ever been saved like this one, was an amazing mystery for our present day historians to try and solve. The beginning o f the story is where we find our first sign of Christianity, as the poem goes, â€Å"Afterward a boy-child was born to Shield, a cub in the yard, a comfort sent by God to that nation† (Beowulf 12-14). This child was a blessing for this tribe and was the uprising of their downfall and this is where we see that first conflict between the Heroic Code and Christianity. Complete polar opposites are the two, favoring blood- shed and vengeance, family, and praising the king who led them into battle. Christianity on the other hand is all about showing one another kindness and grace. There must have been confusion when these tribes were first introduced to this way of life. But the more and more these stories of God were told, people’s lives changed and they started to be moved. It’s the idea of God being the creator of the earth that we see next, â€Å"the clear song of a skilled poet telling with mastery of man’s beginnings, how the Almighty had made the earth a gleaming plain girdled with waters† (Beowulf 90-93). Aside from showing that God was creator of all earth, we find that repentance is taking place, â€Å"But blessed is he who after death can approach the Lord and find friendship in the Father’s embrace† (Beowulf 186-188). They were unfamiliar with the Lord and had their many other gods to go to, to seek help for different things. Then they started seeking help from the Lord, who in return gives them calm waters to safely travel back home and the people are extremely grateful and moved by his presence in their lives. In the end, there was a great purpose behind the composition of this difficult and complex storyline. It was in a time of life where everything was done the people’s way. They were reluctant at first when hearing about God but soon saw what he was capable of and ended up following him. Beowulf’s claim to kingship is a matter of his military prowess as much as it is by birth. We also learn that what we consider virtues today were not considered at the time. Celibacy, or even monogamy was not of any interest to the Anglo Saxons. It was very acceptable for warriors to have relationships with multiple partners. Also, humility and modesty was seen as a flaw. Not only were heroes expected to be physically brave, strong, and victorious, they were expected to brag about it. A warrior was meant to succeed. Not only to win, but to triumph. The ideal was to have one’s stories live on in epic poems, and the only way to assure that was to make sure people knew of one’s deeds. It also suggests a bit of the Anglo-Saxon structure. The fact that â€Å"the main action occurs in the Mead Hall, and that people sleep there, shows the importance of this central building† (Bloom). The Beowulf that we read today is unlike the Beowulf with which the first Anglo-Saxon audiences were familiar. Beowulf can be considered â€Å"one of the most compelling stories in the English language†, and most certainly is considered the first English masterpiece to be written (Bloom). â€Å"Originally the Anglo-Saxon and Scandinavian invaders experienced a large-scale conversion to Christianity at the end of the sixth century† (Perrello). Beowulf is a hero, representing courage, concern for his own people as well as foreign people, and pride. However, this novel shows a lot of controversy. Beowulf is filled with Christian teachings, culture, and pagan tradition. The values of the Anglo-Saxons were mainly their faith and their success as a warrior. In Beowulf, warriors were expected to create a self-image of fame. Being a warrior required winning. You had to die an honorable death if you were the loser. Only the best warriors went to Valhalla. They always thought God was in control of fate and nobody can change it because all the decisions have been made. The values of the Anglo-Saxon people didn’t vary along a wide range. They all believed in the same thing, thought the same thing, honored the same people, and stood for who they were as people. â€Å"Nature is accommodating, and the forces of death are controllable. Fate is neither blind, nor random in its choice of victims; rather, fate is likewise dependent on certain criteria, such as the character of the person whom is experiencing fate† (Johnson 18). Their destiny was chosen for them by God and there was nothing they could do to change that. Beowulf follows the virtues most important to the Anglo-Saxon culture being as their religion, militaristic nature, and values. Beowulf is also a prime example of an Anglo-Saxon literary work. â€Å"The Anglo-Saxon era was defined by a heroic code found in the people of that culture† (Johnson 19). This was exemplified through qualities such as bravery, honor, and strength. In Beowulf, the character of Beowulf depicts an Anglo-Saxon warrior traveling lands and fighting fierce monsters to glorify himself and achieve his ultimate goal of fame. Works Cited â€Å"Beowulf†. The Norton Anthology: English Literature. Ed. Stephen Greenblatt. 8th Ed. New York: Norton, 2006. 26-97. Print Bloom, Harold. â€Å"Background to Beowulf†. Bloom’s Literary Reference Online. Chelsea House Publishing, 2008. Web. 5 Feb. 2012. Johnson, David and Elaine Treharne, eds. Readings in Medieval Texts: Interpreting Old and Middle English Literature. NY: Oxford University Press, 2005. Perrello, Tony. â€Å"Religion in Beowulf†. Bloom’s Literary Reference Online. McClinton- Temple. 2011. Web. 5 Feb. 2012. Watson, Robert. â€Å"Beowulf†. Bloom’s Literary Reference Online. The Facts on File Conpanion to British Poetry, 2009. Web. 4 Feb. 2012 How to cite Beowulf Essay, Essay examples

Decolonizing og Women Essay Example For Students

Decolonizing og Women Essay In the field of intersectionality, much of the research focuses on the analysis of race, class and gender as marginalizing factors. These factors are seen at in institutionalized ways and many analyses seek to demonstrate how welfare reform policies do not address these fundamental inequalities. It is noted that women can suffer from a double bind due to welfare reforms. The lasting effects of racism and the lack of attention paid to gender inequalities (ie. â€Å"family gap†) in women’s employment income, leaves an inherent vulnerability to the perpetuation of discrimination in employment, income, and family violence (Lindhorst and Mancoske, 2003). Research over the past ten years has documented the disproportionate impact of domestic violence on low-income families, which demonstrates that domestic violence can interfere in women’s ability to comply with welfare policy requirements, affect their work participation, and serve as a significant barrier to their economic advancement. Recent ethnographic work suggests that because neoliberal policies ignore the social and family networks in which low-income women are embedded and the economic realities that bind them, policies intended to foster self-sufficiency (e.g., work requirements) and/or promote private rather than state dependency for low-income women (e.g., marriage promotion) may become instead sources of increased marginalization and vulnerability to abuse (Purvin, 2007). Aboriginal women suffer death rates twice as high as any other group of women in this country due to domestic violence. Some scholars assert that it has been through sexual violence and through t he imposition of European gender relationships on Native communities that Europeans were able to colonize Native peoples in the first place. Therefore Aboriginal feminists argue it is necessary to dismantle patriarchal systems to be entirely decolonized (Smith, 2005). Some scholars recognize that Aboriginal low-income and working class women continue to endue greater struggle against the legacies of colonialism, racism, sexism, and poverty (Naples and Dobson, 2001). Many authors have analyzed the ways in which gender and race intersected in Canada’s historic policy formation in regards to Aboriginals. They have found that the Church and State viewed personal autonomy of women as a major threat to the Christian patriarchal order they intended to impose during colonization. Aboriginal women’s sexual autonomy and right to divorce was violated by the Indian Act of 1876 as an imposition of Judeo-Christian European values and standards. Until the turn of the century, women had to prove bestiality and adultery to get a divorce, whereas men only had to prove adultery. Also, illegitimate children were not included in the mother’s band without special permission. Women were also not legally eligible to own land, and it was divided for nuclear family use, which did not adhere to Aboriginal traditions. Mothers came under the care of children when their husbands died, which undermined their traditional roles. Essentially, colonialism imp osed male dominated elective systems of government, which undermined traditional tribal systems and women not allowed to participate in the new forms of government until 1951 (McGrath and Stevenson, 1996). Another intersectional approach analyzes the public opinion of welfare recipients. Analyses of the Welfare Queen as a public identity assert â€Å"it is used to justify class-based sexist and racist assumptions about the presumed behavior and moral failures of welfare mothers† (Foster, 2008; 164). Politicians and policymakers created this identity to invoke vilification and disgust in the public and justify supervisory and punitive approaches to welfare policy reform in the United States. These attitudes result in poor, black single mothers being blamed for their own poverty and is accompanied by the implications of being sexually immoral, promiscuous, irresponsible, poor work ethic and lazy. These stereotypes create antipathy towards spending on welfare and are also linked to conceptions of â€Å"undeserving poor†. Lastly, using gender neutral language (‘poor families’, ‘poor people’, ‘welfare recipients’) covers up ‘welfare mothers’ or ‘single mothers’ which can reflect the ways in which marriage and motherhood push women in and out of poverty (Hayden Foster, 2008). While this study was done in the United States and pertained primarily to African-American women, based on my own personal experience these attitudes are similar in Canada towards Aboriginal persons. .u1d75d3b960e563fbe9248063a81ae242 , .u1d75d3b960e563fbe9248063a81ae242 .postImageUrl , .u1d75d3b960e563fbe9248063a81ae242 .centered-text-area { min-height: 80px; position: relative; } .u1d75d3b960e563fbe9248063a81ae242 , .u1d75d3b960e563fbe9248063a81ae242:hover , .u1d75d3b960e563fbe9248063a81ae242:visited , .u1d75d3b960e563fbe9248063a81ae242:active { border:0!important; } .u1d75d3b960e563fbe9248063a81ae242 .clearfix:after { content: ""; display: table; clear: both; } .u1d75d3b960e563fbe9248063a81ae242 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1d75d3b960e563fbe9248063a81ae242:active , .u1d75d3b960e563fbe9248063a81ae242:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1d75d3b960e563fbe9248063a81ae242 .centered-text-area { width: 100%; position: relative ; } .u1d75d3b960e563fbe9248063a81ae242 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1d75d3b960e563fbe9248063a81ae242 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1d75d3b960e563fbe9248063a81ae242 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1d75d3b960e563fbe9248063a81ae242:hover .ctaButton { background-color: #34495E!important; } .u1d75d3b960e563fbe9248063a81ae242 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1d75d3b960e563fbe9248063a81ae242 .u1d75d3b960e563fbe9248063a81ae242-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1d75d3b960e563fbe9248063a81ae242:after { content: ""; display: block; clear: both; } READ: History of the olympics EssayStudies done in regards to colonialism and social welfare are not uncommon, however most works refer to third world countries, and tend not to focus on developed, first world or Global North countries. Some authors argue that colonialism was good for â€Å"spreading free market capitalism, parliamentary institutions of democracy, communication, Western education and literacy, principles of minimal government and the rule of law†, and generally enhanced global welfare (Midgley and Piachaud, 2011: 19). Views like these, however, have been criticized for ignoring violence, death, spread of disease and slavery, and the benefits that were enj oyed were done so by a select few (Midgley and Piachaud, 2011). The basic ideologies of colonialism were to â€Å"spread notions of betterment, improvement, progress, prosperity, civilization, protecting the weak and modernization (based on Christian religion and ethics) where there was perceived to be savagery, chaos, despotism, poverty and slavery† (Midgley and Piachaud, 2011: 26). Colonial rule tended to normalize violence for a greater good and racism, which produced limitations on welfarist impulses because â€Å"some people were viewed as so far down the human hierarchy as to be beyond help. Welfare even became part of the new landscape of demarcated racial inferiority or superiority, as the reconstruction of whiteness included a view of Europeans as capable of charity, altruism, and welfare† (Midgley and Piachaud, 2011: 28). Converting Aboriginal peoples to become Christian was another form of welfare imperialism, and a major project of colonialism. The legacy of colonialism is of massive significance when understanding socia l welfare. One need also look at the connections of gender and imperialism as it is generally considered a masculine affair and the ‘virgin territories’ that were ‘conquered’ feminized the Aboriginal peoples (Midgley and Piachaud, 2011). Various social welfare policies were formulated based on colonialist, imperialist, racist, and sexist ideals. Social welfare policy is defined as the â€Å"strategy of action indicating the means and methods adopted to implement the social welfare services. Social welfare services include programmes which are intended to cater to the needs of persons and groups who, by reason of some handicap – social, economic, physical – are unable to avail of or are traditionally denied the amenities and services provided by the community† (Dubey, 1973: 640). In terms of Aboriginal welfare policies, they tend to homogenize the population with racist implications. This stems from the attitudes of non-Aboriginal bureaucrats who subscribed to the dominant ideologies of mainstreaming and assimilation that may have remained hidden without an Aboriginal presence and situated critique (Naples and Dobson, 2001). Historically, no definition of â€Å"Indian† was needed, as all First Nations were lumped into one group even though there were more than fifty languages. The Department of Northern Affairs used to keep a list of who was included in the group â€Å"Indian† and assimilation policies provided First Nations peoples with the means to off the list, but not back on. Many people were denied Indian status on the basis of not being Indian enough (less than 25%). Yet being labeled as Indian was not to determine whom the government should give particular rights to, rather it acted as a target for assimilation policies (Armitage, 2011: 86). It was thought that with all the pressure assimilation might have been achieved via the child welfare system if not for Canadian mainstream racist attitudes toward visibly First Nations people (Midgley and Piachaud, 2011). Works Cited Armitage, Andrew (2011). Comparing the Policy of Aboriginal Assimilation: Australia, Canada and New Zealand. UBC Press, British Columbia. Atleo, Cliff (2012). â€Å"From Indigenous Nationhood to Neoliberal Aboriginal Economic Development: Charting the Evolution of Indigenous-Settler Relations in Canada.† Canadian Social Economy Hub: 1-35. Brodie, Janine. â€Å"Putting Gender Back In: Women and Social Policy Reform in Canada,† in Y. Abu- Laban (Ed.), Gendering the Nation-State: Canadian and Comparative Perspectives. Washington, University of Washington Press. Dubey, S.N. (1973) â€Å"Social Welfare Policy and Services: Some Issues.† Economic and Political Weekly 8 (13): 640-644. Greenwood, Davydd J., William Foote Whyte and Ira Harkavy (1993). â€Å"Participatory Action Research as a Process and as a Goal.† Human Relations 46 (2): 175-192. Hayden Foster, Carly (2008). â€Å"The Welfare Queen: Race, Gender, Class, and Public Opinion.† Race, Gender Class 15 (3/4): 162-179. Lindhorst, Taryn, Ron Mancoske (2003). â€Å"Race, Gender and Class Inequities in Welfare Reform.† Race, Gender Class 10 (2): 27-40. McGrath, Ann, Winona Stevenson (1996). â€Å"Gender, Race and Policy: Aboriginal Women and the State in Canada and Australia.† Labour/Le Travail 38: 37-53. Midgley, James, David Piachaud (2011). Colonialism and Welfare: Social Policy and the British Imperial Legacy. Boston, Massachusetts, Edward Elgar Publishing Limited. Naples, Nancy A., Marnie Dobson (2001). â€Å"Feminists and the Welfare State: Aboriginal Health Care Workers and U.S. Community Workers of Color.† NWSA Journal 13 (3): 116-137. Purvin, Diane M (2007). â€Å"At the Crossroads and in the Crosshairs: Social Welfare Policy and Low-Income Womens Vulnerability to Domestic Violence.† Social Problems 54 (2): 188-210. Sinha, Vandna, Anna Kozlowski (2013). â€Å"The Structure of Aboriginal Child Welfare in Canada.† The International Indigenous Policy Journal 4 (2): 1-21. Smith, Andrea (2005). â€Å"Native American Feminism, Sovereignty, and Social Change.† Feminist Studies 31 (1): 116-132. References Brown, Irene, and Joya Misra (2003). The Intersection of Gender and Race in the Labor Market. Annual Review of Sociology 29: 487-513. Hall, Ronald E (2012). â€Å"The Feminization of Social Welfare: Implications of Cultural Tradition vis-à  -vis Male Victims of Domestic Violence.† Journal of Sociology and Social Welfare 7: 7-32. Harding, Robert (2009). â€Å"News Reporting on Aboriginal Child Welfare: Discourses of White Guilt, Reverse Racism, and Failed Policy.† Canadian Social Work Review 26 (1): 25-41. Indian†©Act,†©R.S.C.†©1985,†©c.†©I†5. Manning, Corinne (2004). â€Å"’A Helping White Hand’: Assimilation, Welfare and Victoria’s Transitional Aboriginal Housing Policy.† Labour History 87: 193-208.

Thomas Blum Essays - Fiction, Literature, English-language Films

Thomas Blum Mr. Hopper English 105-28 11 September 2017 Savagery The Lord of the Flies by William Golding is a novel in which the theme of savagery versus civilization is explored. Some British boys are stranded on an isolated island at the time of an imaginary nuclear war. On the island, we see conflict between two main characters, Jack and Ralph, who respectively represent civilization and savagery. This has an effect on the rest of the boys throughout the novel as they delve further and further into savagery. The theme of savagery versus civilization is first introduced to us through the symbol of the conch shell which we associate with Ralph as he is the person who first uses it and becomes the elected leader of the boys. This symbolizes authority amongst the boys. At the first assembly Ralph says "I'll give the conch to the next person to speakhe won't be interrupted". This suggests civilization as Ralph is allowing each boy to have an equal say and opinion. If they have the conch, no matter who they are or what age they are they will be given the chance to speak and will be listened to by the rest of the boys. The boys have created the island to be a democratic place which shows a civilized side to them as they try to mimic the homes they have just left. Contrasting with the symbol of the conch is the symbol of the beast which comes to be associated with Jack as by the end of the novel he is almost devil worshipping it. The beast begins as a"snake thing" but by the end of the novel it has become "the Lord of the Flies". The first quote shows us that the beast is clearly evil. Western society considers snakes to be bad omens because it was a snake that led Eve to eat from the tree of knowledge. However, at this stage of the novel the beast is quite insubstantial as it is only a "thing". As the boy's fear of the beast grows so too does the beast itself until it has manifested into the devil - the ultimate and most powerful evil. He has a strong status as a Lord although it is over something pretty disgusting - the flies. The boy's belief in the beast leads them to behave more like savages as they act out from their fear and they begin to lose hold of the rules, led by Jack, thus demonstrating the theme of savagery. One of ways Golding shows conflict between savagery and civilization is when Jack and some of the other boys are killing the first pig. Jack chants "kill the pig, cut her throat, spill the blood". This suggests savagery as the boys are being violent and aggressive when killing the pig and they don't care about it. This is particularly clear through Golding's word choice. Jack talks about cutting the pig's throat which makes it sound like a savage action and spilling her blood which reinforces the lack of care and feeling shown towards the pug's carcass. This shows that the boys are no longer feeling guilty about what they have done thus showing them becoming savages. We can see the conflict between savagery and civilization developing further when Piggy's glasses are broken. We are told "Piggy cried out in terror my specs!" This shows us that the boys savage natures are beginning to overrule their more civilized sides. At the start of the book Jack would never have dared touch Piggy, but here he actually snaps and goes for Piggy who he despises. We can tell that Piggy is really scared as Golding chooses the words "cried" and "terror" to describe the scene. Piggy sounds like he is hurting and is genuinely terrified about what Jack might do to him and the loss of his sight. Piggy's glasses have also come to represent intelligence on the island, with them breaking we see that the pathway to savagery is now completely open for the boys. This is the first true piece of violence between the two factions on the island and it will result in nearly all the boys becoming savages. A final

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Marketing Strategy Assignment Toothpaste EXECUTIVE SUMMARY This report is about to offer a better product HERBAL TOOTHPASTE in the UK market from the Middle-eastern Company and to acquire a good market share. Toothpaste market of United Kingdom is divided into two major segments; one is the Gel Paste market and the other is the Opaque market or Chalk Based Paste market or popularly known as the Paste or dental cream market. The Market for Oral Hygiene in the UK Increased Between 2002-2007, Growing at an Average Annual Rate Of 3.2% (http://www.encyclopedia.com/doc). Total UK oral care market share nearly  £840m. HERBAL TOOTHPASTE are made from natural ingredients and some are even certified as organic and many consumers have started to switch over to natural toothpastes in order to avoid synthetic and artificial flavors that are commonly found in regular toothpastes. HERBAL TOOTHPASTE have products ranging those are also rich in calcium and other minerals which makes the teeth stronger and prevents cavities. HERBAL TOOTHPASTE will be import ed from Middle Eastern Company and marketed at a reasonable price comparing with locally produced toothpaste such as Colgate, Kingfisher etc. Through a research of UK market the objective of this report is to identify the target market with Marketing strategies, target market segmentation including marketing mix (product, price, place and promotion) which is an important factor for an organization in order to penetrate and develop its market. To explore how the target market perceives the HERBAL TOOTHPASTE and how the company tries to influence exposure, attention and interpretation of the product. Here, the scope of the report will be narrowed only to HERBAL TOOTHPASTE. With an effective marketing strategies; the proposed product will increase its reputation day by day and if any challenges will be studied and analyzed so that it can be predicted in this economic climate what to do to sustain the market share and remain more competitive. INTRODUCTION HERBAL TOOTHPASTES are made from natural ingredients. Some toothpaste is still approved as organic. From our study and research it is found that many customers have taking place to change over to organic toothpastes to avoid synthetic artificial flavours which are normally found in regular toothpastes.( http://www.herbaltoothpaste.net) Because of the increased demand of natural products, Herbal toothpaste will be the perfect timing of demand. This kind of toothpaste does not have dyes, artificial flavours or chemicals and this is one of the mainly general reasons that consumers claim when switching from ordinary toothpaste to Herbal toothpaste. Some people would rather use Herbal toothpaste for their oral hygiene and variety of reasons. Many people actually opting for them since they are not tested on animals. Others, devoted to guard the environment or who are sensitive to the ingredients in usual toothpastes, are attracted to the reality that they have no artificial colours or flavourings. People who use homeopathic medicines are also attracted to toothpastes that dont contain mint as practitioners state the Herb may hamper with the effectiveness of their treatment. (http://www.dailymail.co.uk/health). Herbal toothpastes are also fluoride-free, which appears to be other frequent grounds why some individuals prefer this category of toothpaste more than regular one. Also some people have allergies or other health concerns who may wish to think about Herbal or organic tooth paste formulations. These products can be a excellent choice for them who are allergic to mint or to sodium laurel sulphate, a foaming agent that is incl uded in most commercial toothpaste brands. Classic ingredients in Herbal and organic toothpastes include herbs with traditional historical uses like myrrh to help destroy plaque-causing bacteria; chamomile to reduce gum inflammation; Echinacea to inspire the immune system; sage and rhatany to decrease bleeding and essential oils like peppermint, to add flavour and ease pain and irritation. Some other common raw materials for these products include clove, ginger and tea tree oils. Some common ingredients are eucalyptus, Chamomile myrrh, Sage and some other less known plants such as Choti ilaychi, Lavang, Neem, Saunf, Khadir, Babool,. Herbal toothpastes also contain oils such as oils of coriander, ginger, lemon, and spearmint. Eucalyptus is however one of the most common ingredients in herbal toothpastes, mainly for its properties of whitening and prevents stained teeth. Myrrh is used to prevent gingivitis and bad breath and Chamomile and Sage are said to be helpful in soothing mouth ulcers, toothaches and inflamed gums. MARKETING ENVIRONMENT ANALYSIS Organizational success depends on sensing and responding to shifting conditions the business environment. At the most basic level, these represent Opportunities and Threats. Lowly, A. and Hood, P. (2004). Strategic planning effects the organization in different ways. To review environment of any Market we need to understanding of connection with various problems and issue with one another and the effect of that particular areas. To illustrate the UK external environment PEST analysis is constructive. It includes the aspects those are political (taxason policy, foreign trade regulation, government stability), economical (unemployment, disposable income), social (life style change, level of education), technological (government spending on research, speed of technology transfer), environmental (companys responsibility to society) and legislative (code of practice, access to raw materials) factors. 3.1. PEST Analysis of UK Market Environment The PEST analysis is a framework that strategy consultants use to scan the external micro-environment in which a form operates. PEST is an acronym for Political, Economic, Social and Technological factors. Typically, these factors are outside the control of the retailer and may either be threats or opportunities. These factors may vary within the regions of a country and would most definitely vary from one country to another. ( Pradhan,S.2007.p.111) According to Stoner (1992) PEST analysis is concerned with the environmental influences on a business. PEST influences are a useful way of summarizing the external environment in which a business operates. However it must follow up by consideration of how a business should respond to these influences. As Pradhan,S.(2007) described in Retailing Management, 2nd edition: The PEST factors that affect the retail sector: Political Economic Social Technological Political stability Rate of economic growth Income distribution of the population Level of technology use in the sector Government policy towards investment in the sector Money policy Size of Population Penetration of internet Labor laws Level of Taxation Demographics of the population Penetration of the mobile technology Consumer Protection Restriction on the entry of foreign players in the market Consumer confidence Rate of population, Age profile of the population (Pradhan, S.2007.p112) Political: Nowadays there are many companies operating their globalized business with different kinds of tooth pastes in UK. As an external factor Political condition can affect and influence of new products like Herbal Toothpastes performance. In favour of service legislations, the administration encourages retailers to make available a mix of occupation opportunities from elastic, lower-paid and locally-based career to highly capable, high remunerated and centrally positioned jobs (Balchin, 1994). The changes of government rules and regulation can affect the business of any company to entrance with new products such as introduce new tax policies on leisure could create a direct impact on the Herbal Toothpaste Import. Economical: Another environmental factor is economic, which can make a enormous effect in the business of Toothpaste. Presently UK is in front of a great economic down turn. With the present condition financial, employment,, mortgage sectors are deficiently effected . Earnings of people have decreased and the inflation rose up. In this situation people dont spend money for their residence and cant do proper savings. Due to current market situation any new products may effected in their business. The international business market is still growing. Through our Herbal Toothpaste products we are expecting it will add greater amounts to its business. So it would be badly exaggerated if some delay in the UK FMCG market with market concentration risks. Social: Social environmental factor has a great emphasis on business environment especially with the present economic down turn. Customers have moved towards changes. Our products have enlarged the quantity of FMCG products like HERBAL TOOTHPASTE available for the customers. Nationalized retailers are gradually reserved to get on new suppliers (Clarke, Benison and Guy, 1994; Datamonitor Report, 2003). Type of products and services demand by the customers regarding their social circumstances and their subsequent attitudes and values. Customers are becoming much more aware about health and safety issue and the attitudes towards FMCG are always changing. Herbal toothpaste introducing its products mix to enlarge require for natural products. The consumers for Herbal Toothpaste are of middle, upper middle and upper class families in our target market. They are the relatively conscious part of the society, with both the need and the purchasing power necessary. Technological: Toothpaste is one of the most popular and fast growing products in UK market. Technology is a irregular macro-environmental that has affected the improvement of FMCG products. The customer and the company are being benefited as the technology provided new era in service. Technology helps a lot to rises the customers satisfaction. The company will use the modern high technology in production and all HERBAL TOOTHPASTE outlets will use the wireless devices, internet, intelligent scanner, electronic shelf labelling, Radio Frequency Identification, Close Circuit Camera (CCTV), Money paying machine etc. The electronic point of sale and electronic scanner have significantly enhanced the effectiveness of delivery and stocking actions, with requirements being communicated almost in authentic time to the supplier. 3.2. Porters Five Forces: Potential Entrants Industry Competitors Rivalry Among Existing Firms Suppliers Buyers Substitutes Threat of new entrants Bargaining power of Suppliers Bargaining power of buyers Threat of substitute products or services To analyze how the business atmosphere is changing the way of the product, the five forces model of Michael Porters has been used here. The competitive five forces have prepared by identifying five original competitive forces which are prospective entrance, threats of substitutes, bargaining power of buyers, bargaining power of suppliers and competition between existing companies. 01 Suppliers Power The major business giants are also a threatened for the new entrance business society if they bring the products from broad in cheaper rates side and dont take from the local suppliers. The services of aggressive competition have concentrated the earnings limitations for supermarket chains and suppliers. 02 Buyers Power The more products that become standardized or undifferentiated, the lower the switching cost and hence, more power is yielded to buyers, (Porter M. 1980). The power of buyers can also influence cost and investment, because powerful buyers demand costly service. The customers are aware about the products and its influences that they expect from third world producers. 03 Threat of Substitution General substitute is able to reduce demand for a particular product, as there is a threat of consumers switching to the alternative (Porter M, 1980). Herbal Toothpaste will create its own market through huge marketing activities but the existence of similar other products from companies like Colgate, kingfisher, Crest etc. 04 Threat of New Entry New entrants to an industry bring new capacity and a desire to gain market share that puts pressure on prices, costs, and the rate of investment necessary to compete. the company needs to monitor the market as well as ready to face challenges from such arrivals which then gives organisation better strength to maintain its image and loyalty to its consumers. It is very difficult for the new company to entrance and provide sufficient capital for big fix costs and extremely developed supply chain as there bare already business giants are there in the market. 05 Competitive Rivalry The FMCG business environment has grown in significant way in shape and dominated by the larger chain opening big store, developing concentrate of retailer and proper utilization of the formats. Herbal toothpaste may faces competitive rivalry from Colgate, kingfisher, crest. the organisation needs to bring more effective marketing intelligence provide early warning of opportunities and threats. 3.3. Target Market Actually all toothpaste users or potential toothpaste users represent the target market of Herbal toothpaste. As awareness for dental health and well-being is increasing tremendously in UK. According our own study the target market for Herbal toothpaste is also increasing. Target market of Herbal toothpaste is not also much limited or segmented by age. Toothpaste is a family product, thus used by family members of all age groups. The users of this paste are everyone in the family who looks for strong, healthy teeth without problems like cavity and tooth decay. Here, the basic target group consists of children up to 14 years of age and their parents and other senior members of the family. Fulfilled: Mature, satisfied, comfortable and reflective people who value order, knowledge and responsibility. They are Conservative, practical and look for functionality. For this reason Herbal Toothpaste will be promoted on the basis of functionality, i.e. strong teeth to the senior members. Believer: Conservative, conventional people with concrete belief based on tradition like family. They are the parents caring for the kids who stay loyal to the brands they find best. Again, the kids are expected to be traditional. For this Herbal Toothpaste promotion is targeted towards the kid who would become life-long loyal Herbal Toothpaste user. Geo-Lifestyle Analysis (PRIZM): The Herbal Toothpaste consumers are the Young suburbia. They have young families, mostly married couple with children. These families are affluent and strong consumer of family products like toothpaste. For this Herbal Toothpaste targets the family focusing the promotion on the kids. 3.4. Demographic: Population of Muslims in UK are 1.6 million, 2.8% or total population of UK. Age 5-50 Area: East London, Tooting Broadway, White Chapel, Bethnal Green 72% of Muslims living in East London Price Range  £3- £5 Total market 400,000 people. (Source: Total population-office for national statistic 2001, Muslim population-office for national statistic 2001) MARKETING MIX To know the character of customers and their needs and desires is only the first step, however. The organisation needs to act on that information, in order to develop and implement marketing activities that actually deliver something of value to the customer. The means by which such ideas are turned into reality is the marketing mix. The following figure summarises the areas of responsibility within each element of the mix. PRODUCT New product development (e.g. Herbal body lotion, body powder) Product management (With strong management team) Product benefits (Made by Natural fresh ingredients) Branding Packaging (Under the perfect monitoring of the Company with high technology) PRICE Cost (Herbal toothpaste will be low cost product comparing with others) Profitability (After 6 months it will be profitable for the company,) Value for money (Herbal toothpaste cost effective products for the customers) Competitiveness (The products will be competitive in the market) Incentives (On Bulk purchase) PROMOTION Developing communication mixes (With Company, retailers, end users) Advertising management (Company marketing strategy management team collaboration with local add firm) Sales promotion (For distributors, retailers, customers) Sales public relation management (campaign, contribution in social activities) Direct marketing PLACE Access to target market (Easy access all over in UK market) Channel structure (Distribution channels are Tesco, Asda, Boots, Sainsburys) Channel management (Through Herbal products management committee and selective retailers) Logistics (Companys own support) The 4Ps : 4.1. PRODUCT: Products are solutions to customers needs. The company (the product provider) needs to make various product decisions, including functionality, range offered, brand names, packaging, service and support. The product is normally the critical element in the marketing mix, with all other decisions relating to this element (Drummond Ensor, 2005). The ingredients are eucalyptus, myrrh, Chamomile, Sage and some other less known plants such as Lavang, Choti ilaychi, Saunf, Neem, Babool, Khadir. Herbal toothpastes also contain oils such as oils of coriander, ginger, lemon, and spearmint. Some of these ingredients are available in India and its very cost effective to import from there. Product name: HERBAL TOOTHPASTE Tag Line: Real Fresh Dental Care Target Market: 5-50 years customer (everyone can use) 4.1.1. Product Range: Herbal Gum Protection Toothpaste: Contain kinds of herb, such as honeysuckle and chrysanthemum etc, which prevent mouth from cancer and protect gum. Advanced milling raw material make teeth white. Constantly using can protect gum. It gives pleasant refreshing breath. (spec: 150gm) Herbal Anti-cavity Toothpaste: Have good function of anti-cavity, strengthen teethFruit flavor give mouth pleasant aroma. : (spec: 150gm) Herbal Tartar Control Toothpaste : Offering silica based white toothpaste which is specialized for controlling tartar. The toothpaste comes with fluoride and without fluoride and it is extremely helpful cavity protection along with refreshing breath. (spec: 150gm) Herbal Natural Toothpaste : We are engaged in offering supreme quality natural paste. The natural paste is created by using completely natural ingredients that make them absolutely safe to use and free from side effects. ( Spec: 150gm) 4.1.2. Labelling: Our state-of-the art manufacturing capabilities enable us to successfully undertake private labelling activity; on the behalf of our customers. We use latest technology in production and packaging, to ensure that the end product complies fully with your requirements. This enables you to market a trustworthy and genuine product, under your brand, at very reasonable prices. 4.1.3. Product Life Cycle: According to the Break- Even analysis we can predict that after 3.7 months the company will get profit from the product. It will increase through developing the products and introducing new products I the entire market. After a certain period of time (3.7 months) the product will be matured and will be established in the competitive market. Source:http://www.tomspencer.com.au/2009/01/25/product-life-cycle-model 4.2. PRICE: Pricing strategy is affected by various factors such as cost of production, internal and external factors, competitors price for similar products etc. For our product we need to analyze these factors in order to develop competitive pricing strategy to offer better value products to its customers. Since all of the products are freshly made, the cost of production must be less than its competitors which hence reflects on its different range of products. Herbal toothpaste will be recognized as low cost but quality based products. Furthermore, our products will carefully focus on segmented pricing such as kids products is offered for a low price. On the other hand, it cannot charge the same range of prices in Middle-East which it is charging in UK market a geographical pricing strategy of our product is more effective in order to gain international reputation. Promotional pricing also gives the company to penetrate market more effectively. Using the Cost-based pricing Strategy Herbal To othpaste will be sold @  £3.25 per unit (200gm) tube with  £1.85 unit contribution margin. Takes into consideration the fixed costs and variable costs in the Break -Even Analysis given below. 4.2.1. Break Even Analysis: 4.3. PLACE: The organisation must distribute the product to the user at the right place at the right time. Efficient and effective distribution is important if the organisation is to meet its overall marketing objectives. If an organisation underestimate demand and customers cannot purchase products because of it, profitability will be affected. (http://www.learnmarketing.net/place.htm) For a Hybrid marketing systems multiple distributor will be used for the Herbal Toothpaste Retailers Catalogues (free and available from the retailing shops) Samples from the partners. Vertical marketing systems will be contractual with our retailers like boots, Tesco, Asda, and Sainsburys. Indirect Channel: Distribution the products into different wholesaler/retailers Store the stocks in a warehouse or business self storage in London Ship the Product from Dubai to UK(London) Mid EC Inc based from DubaiLogistics and Distribution: 4.4. PROMOTIONAL STRATEGY: No strategy lasts forever. Organizations need to innovate strategies and implement them in order to obtain a continuous success. As we are going to launch a new product in a new market we have selected some promotional strategies. The promotion strategy of Herbal Toothpaste are advertising, sales promotion, public relations however there are two more promotion strategies which are personal selling and indirect marketing. It has been observed that Herbal Toothpaste will always be consistent in promoting sales through advertising in different media ranging from newspapers to TV and radio. The sales promotion via gift promotional vouchers are some other areas where Herbal Toothpaste will found equally consistent. Due to its effective marketing strategy, Herbal Toothpaste will attract more customers towards its stores and sales points. The other promotional strategy will be its slogan REAL FRESH DENTAL CARE, through such kind of promotional activities the product will get its place in t he market will acquire more market share compare to other products in the market. Herbal Toothpaste will be quite a heavily outdoor- advertised brand that it forms a part of the landscape of almost all the neighborhoods of England. Everywhere one goes, one can see the brand logo. The brand name is displayed in many forms, including the following Billboards Shop fronts and store headboards Posters and stickers Media ( Television, Radio) All of these increase the chances of exposure so much that it is almost impossible to be unfamiliar with the brand. Attention These advertises successfully attracts the consumer as they use focus on the kids. The promotional activities for the brand are designed to gain attention using a number of stimulus factors. Size: Ads for Herbal Toothpaste is all big billboards that must attract the consumer. Colour: All advertisements for Herbal Toothpaste will be Black and white accompanied by Red on one side. Position: Advertisements of Herbal Toothpaste dental cream try to take advantage of every possible position, be it the right, left or centre of a street. Format: All advertisements of Herbal Toothpaste make use of a simple format, to make it easier to understand. 4.5. SEGMENTATION AND POSITION Freshness Strength Family Personal Benefit Positioning: Like all other dental creams in the market, Herbal Toothpaste will be positioned on the basis of benefits offered to the consumers through competitive low price. It projects functional benefit of strong healthy teeth without tooth decay, cavity or any other problem. For this Herbal Toothpaste dental cream will be promoted as a family product. Crest Paste Colgate Gel Herbal Toothpaste Kingfisher Sensodyne Aquafresh This diagram compares the attributes of our contribution with the finest of our contest in each category. Preferably the demonstrate for our product will shape a circle around the boundaries of the graph. This assessment will force us to consider the power of each of the competitive offerings and how we must position our offering to face them. Source: http://www.brs-inc.com/models/model15.asp 5. IMPLEMENTATION OF MARKET STRATEGY Herbal Toothpaste is in the long term and short-term memory of the consumer. It is memorized as preventing tooth decay, making healthy teeth and healthy kid. Herbal toothpaste Strong teeth Strong kid Happy kid Reasonable Price Economic Red colour of package Energy No tooth decay Enjoy life High quality Happy Family Number one brand Fun Foreign Figure: Partial Schematic Memory of Herbal Toothpaste (personal views) Bridging Consumer Need and the Product: Happy kid Healthy kid Healthy Tooth Strong Teeth Herbal Toothpaste Complete toothpaste Natural Ingredients Toothpaste preferred by kid Happy Family Toothpaste for whole family Integrated Communication Mix N E E D B E N E F I T Bridged byNeed of the Herbal Toothpaste user is strong and healthy teeth. This can be graphically depicted. Product benefit is strong and healthy teeth due to different ingredient in the product. Herbal Toothpaste bridges this need and benefit with the help of advertisements in television and on print media. In the advertisement they show the need for and the way to have strong and healthy teeth. How Consumer Attitude is Influenced For the favourable attitude resulting in purchasing of Herbal Toothpaste, the company will focus on consumers consistent and positive mix of cognitive, affective and behavioural components. Changing Cognitive Component Changing the belief that not all toothpastes are equally capable to prevent tooth decay and Herbal Toothpaste does this task best. They show it by a comparative advertisement with a simple experiment on a tooth like shell (shonkho) and germ, where Herbal Toothpaste proves to be more effective in preventing decay. Herbal Toothpaste will carry out campaigns in schools to teach the children how to care their teeth. This in turn increases awareness and preference. Shifting importance towards stronger teeth than fighting germs, comparing with the competitors. Changing the ideal of teeth, with more emphasis on strength than on whiteness and freshness implying that all these would come with strong teeth. Changing Affective Component Classical conditioning with children smiling (described before) With emotional appeal in the advertisement and continuous exposure on TVC, Billboard, Hoarding, newspaper, on Internet and religious festivals. Changing Behavioural Component Promotion in the school level accompanying free sample, Arranging drawing competition for the kids, Giving free gift of drawing book and pencil to the kids. Self-Concept: Self-concept is the perception and attitude consumers hold toward themselves. The target group, as described earlier, is families who share collective values and where family affairs run around the children. Strengthening self-concept: Both actual and ideal self-concepts of both parents and children meet with projection of Herbal Toothpaste. Both the parents and the kid him/herself want to have healthy teeth that would make the whole family happy. Thus Herbal Toothpaste strengthens the self-concept of the consumers. Forming self concept: Self-concept is formed through interaction with the surroundings in very early stages of life. Keeping this in mind, Herbal Toothpaste conducts its school program, as described earlier. Through this program they form the self-concept of the kids that values health, strength and family. Thus Herbal Toothpaste attempts to form and strengthen favourable self-concept. 6. CONCLUSION: Toothpaste is one of the largely vibrant segments of the oral care market. The regularity of product launches in existing segments of the marketplace and origin of new product segments contributes to constant growth of the toothpaste market. Enlarge in sales of oral hygiene stuffs in key markets worldwide has mostly resulted from rising awareness of cleanliness and product modernism. New advancements have led to the launch of a diversity of high-priced, value-added multifunctional products in numerous oral care categories such as toothpastes and toothbrushes. Whitening toothpastes and products offer multiple functions are driving growth in the dentifrices segment. Its certainly big business its the biggest segment of the UK oral care market, with a  £330m share of the nearly  £840m total, according to research firm Euro monitor. Currently, for major toothpastes, averting tooth decay is not sufficient, which usually guarantee benefits such as fresher breath, healthier gums and whiter teeth. Technological advancements in recent years have altered the toothpaste segment to one that offers additional benefits besides just fighting cavities to customers. This made manufacturers to roll out products with a lot of additional features that were not available previously. Word count: 3735

Did Sparta Achieve Her Goal :: essays research papers

Did Sparta Achieve Her Goal? Sparta is the most formidable city known in history. Famous for her impressive military power, she proved that strength didn’t lie in numbers, it lay in Spartan discipline. Sparta started out as a small city fighting only to survive against enemy invaders. Her goal was to avoid defeat from other city-states and she very nearly succeeded in achieving it. Using self-denial, strong discipline and harsh training, Sparta focused almost all her attention on achieving her goal. Known as the ‘tamer of men’, her strength made all but Spartan men shrink in fear. However, Sparta did not wage war any more lightly then any other army, she simply waged it better. Despite the cold, military driven surface, Sparta often engaged in merriment. Festivals were celebrated with vigor, men were good to their families and their women were renowned for their beauty. Nevertheless, they always refused to become distracted from their purpose. Civil wars and ancient rivalries made it painfull y clear that Sparta had no intention of allowing Athens or any other rival take over. However, she was still quite willing to join arms with the same rivals to fight off foreign invaders. When Greece was threatened by Persia, Sparta halted her competition with Athens and relentlessly fought back the enemy forces. After her triumph over the Persians, Sparta’s temporary peace with Athens was short-lived. The Greeks soon returned to their petty affairs. For 75 years Sparta and Athens fought for supremacy. Eventually, Sparta won, but in doing so she finally allowed all of Greece to witness her tragic flaw. Militarily, Sparta was more than impressive. However, in many of the city-states she now had in her power, she set up harsh discipline and dictatorships. This proved that Sparta’s weakness lay in organizing peace among her new found successes. When the disaster of Sparta’s catastrophic defeat from little Thebes reached her people, they continued to celebrate their Youth Festival refusing to show any emotion-this was still Sparta. It would be long before Sparta would fade away, but nevertheless she quietly withered away; ironically still displaying the quiet, stubborn Spartan discipline. Her goal of surviving against all other forces was so close to being attained but she made a small but dire mistake. Foolishly underestimating the power of Thebes, Sparta failed to see that Thebes was incredibly similar to her younger self. Sparta began as a small city merely waging war in order to survive; Thebes had the same motivation for war, except that their key to survival was to knock out Sparta.

Mercury Athletic Case Essay

West Coast Fashions, Inc. (WCF), a large designer and marketer of men’s and women’s branded apparel recently announced plans for a strategic reorganization. Active Gear, Inc. (AG), a privately held footwear company, was contemplating an acquisition opportunity. John Liedtke, the head of business development for AG, was interested in a WCF subsidiary. The subsidiary that Liedtke and AG intended to acquire was Mercury Athletic (MA), a footwear company. Liedtke thought acquiring Mercury would roughly double AG’s revenue, increase its leverage with contract manufacturers and expand its presence with key retailers and distributors. In order to provide a solid recommendation to Liedtke, further analysis must be performed. Market Overview The apparel or footwear industry is highly competitive with low growth. The market is influenced by fashion trends, price, quality and style. Companies can reduce risk factors by not following fashion trends which equates to efficient and effective inventory management and missed profit opportunities. Active Gear AG is a relatively small athletic and casual footwear company. It has annual revenues of $470.3M (42% of revenues came from athletic shoes), and $60.4M of operating income. Casting a shadow over these numbers are AG’s typical competitors. AG’s typical competitor has annual sales over $1.0B. Because of Chinese manufacturing contract consolidations, AG’s size was becoming a disadvantage due to low buying power vs. competitors. AG’s initial focus was to produce and market high-quality specialty shoes for golf and tennis players. AG was among the first companies to offer fashionable, walking, hiking and boating footwear. Over the years, the firm’s athletic shoes had evolved from high-performance footwear to athletic fashion wear with a  classic image. The firm’s traditional casual shoes also offered classic styling, but were aimed at a broader, more mainstream market. AG’s target demographic was urban and suburbanites, ranging from 25-45 in age. AG’s distribution channels consisted of independent retailers, departmental stores, and wholesalers. AG excluded big box retailers and discount stores. AG focused on products that didn’t follow fashion trends, resulting in a lengthened product lifecycle. This business model led to more efficient and effective supply chain and operating management. However, because they opted for the safe route it halted the company’s sales and growth opportunity. Mercury Athletic Mercury Athletic was purchased by WCF from its founder Daniel Fiore. Fiore was forced to sell the company after running it for over 35 years, due to health problems. Due to a strategic reorganization, the plan called for the divestiture of MA and other â€Å"non-core† WCF assets. MA had revenues of $431.1M and an EBITDA of $51.8M Products were distributed to departmental and discount stores It had two product lines- athletic and casual footwear Target market of both men and women Shoes popularity grew in the extreme sports market MA developed an operating infrastructure, allowing management to quickly adapt to changes in customer tastes with product specifications. 1. Is Mercury an appropriate target for AG? Why or why not? Let me walk you through some qualitative considerations before making my recommendation. Strategic considerations: AG and MA are both competing in the athletic and casual footwear industry. Acquiring MA could lead to economies of scale and scope through manufacturing and distribution networks, respectively. Acquiring MA- AG would be less affected by the Chinese manufacturing contract consolidation, due to increased buying powers. AG could potentially revive and profit from acquiring Mercury’s women’s product line. Acquiring MA will double AG’s  annual revenue. Counter arguments- AG and MA target demographics could not produce company synergies MA is fashion trendy, therefore prone to risks outside of AG’s steady business model Company cultures could not match 2. Review the projections by Liedtke. Are they appropriate? How would you recommend modifying them? In order to find if the projections are reasonable, you need a starting point. Using projected growth rates and EBIT should indicate if Liedtke’s data is solid. Referencing the Free Cash Flow and Terminal Value tables (found below), I will be able to generate an opinion of Liedtke’s projections. Year to year growth rates are extremely volatile, normalizing in 2010. The negative rate could signify that in 2007 they are projecting to discontinue a product line. The swing back to a positive growth rate could be indication of AG leveraging its economies of scale and scope, while distributing their product lines through big box retailers. EBIT has been projected to gradually increase, which looks to be on par with industry norms. It is reasonable to say that Liedtke’s projections properly reflect AG’s business model, post-acquisition. 3. See tables and calculations below 4. Do you regard the value you obtained as conservative or aggressive? Why? From my analysis, the value I obtained seemed to be aggressive against the information provided. Referencing the tables below: Terminal or Enterprise Value is High Synergies are excluded from financial analysis Declining revenue growth 5. How would you analyze possible synergies or other sources of value not reflected in Liedtke’s base assumption? In order to analyze possible synergies, I would look at both companies’ operations. Starting from where they source their materials to distributing their final product are all possibilities of operational synergies (buying power, distribution channels, inventory management, etc†¦). Financial synergies would include combining revenues and cost benefits, which translate to increasing bottom line. Company culture matching could also become problematic. Quantitative Analysis Net Working Capital Free Cash Flow WACC Terminal Value Valuation NPV, IRR and Payback Period Conclusion Net present value of future cash flows equates to a positive $0.2M. Internal rate of return or IRR is the interest rate at which the net present value of all the cash flows from a project or investment equal zero. The IRR of this acquisition is 28%. Having a positive NPV and an IRR that considerably outweighs the discount and risk free rate- suggests that this acquisition should be pursued. In conclusion, AG should acquire MA.

Cause and Effect Essay Paper Topics

Cause and Effect Essay Paper Topics Cause and effect essays explore how and why things happen. You could compare two events that seem distinct and separate to show a connection, or you could show the flow of events that occurred within one major event. In other words, you could explore rising tension in the US that concluded with the Boston Tea Party, or you could start with the Boston Tea Party as a political eruption and compare this event to a major event that followed much later, like the American Civil War. Solid Essay Content As with all essay writing, the text must start with an introduction to the subject, followed by the main thrust of the narrative, and finally finishing with a conclusion. For example, The Second World War was the result of building tensions throughout Europe. These tensions had effectively been building since the end of World War I but were increased dramatically when the Nazi party came to power in 1933, led by Adolf Hitler. The thrust of the essay could include the changing fortunes of the main armies, Germany and Japan on one side, and Russia, England and later America on the other. Crafting a Conclusion   Finally, the essay could be summarized or concluded with a look at the world after the signing of the unconditional surrender by the German army on May 8th, 1945. In addition, the essay could consider the lasting peace throughout Europe since the end of WWII, the division of Germany (East and West) and the establishment of the United Nations in October 1945. The choice of subject for an essay under the category cause and effect is important as some subjects (such as the example here of WWII) can be extensive and would be more suitable to an essay that requires a large word count. Alternatively, a topic such as Effects of Telling Lies (from the following list) could be relatively short. Interesting Cause and Effect Essay Topics If youre looking for inspiration for your topic, you may find ideas from the following list. The impact when a parent loses a jobThe Revolutionary War and slaveryFood poisoning causesRepercussions of cheating in schoolThe effects of exercisingHow bullying affects victimsHow severe acne affects teensEffects of telling liesThe impact of technology on family timeThe impact of technology on religionThe effects of smokingWhy friendships endThe effects of divorceThe effects of traveling abroadWhat would happen if aliens landed in your townWhat causes kids to try drugs for the first timeWhy ships sinkThe effects of poison ivyWhy weddings look the way they doHow Christmas trees became a part of American cultureEffects of eating too much junk foodThe impact of winning the lotteryThe effects of going without sleepWhat causes natural disastersThe effects of strip miningThe effects of the moon missionsEffects of the Black Death in the Middle AgesEarly trade patternsThe effects of over-fishingHow procrastination affects gradesThe events that led to the fall of Rome

buy custom The Development of Information Systems essay

buy custom The Development of Information Systems essay This paper seeks to establish the development of information systems for the enterprise and their future direction. Information systems are a field that keeps on changing with time and invention of better working tools and, therefore, most enterprises have to follow the change and create a way to accommodate these changes. In this paper, we are going to look at these developments and the direction they are likely to take in the future. This is because any development in the information system will call for more innovations in the elements of information systems. In addition, the paper will consider the needs of the enterprise of many sizes and its future opportunities. Enterprises come in different categories depending on the size and operations. Enterprises in the current world are facing considerable challenges from diverse changes making the traditional enterprise information system be out of date. The timely reaction to market changes has turned out to be a competitive advantage. Information system refers to the grouping of software, hardware, infrastructure and trained personnel organised to make possible control, planning, decision-making, and coordination in an organization. On the other hand, an enterprise refers to a company or a business. The development of information systems is a procedure that involves several steps and the paper will outline these steps. In an enterprise, there exist several relationships between information systems and changes in the enterprise, both within and across firms, which affect the development of information systems. The development in information systems gains exceptional attention as it influences the organisational changes. When analysing the development of information systems we will consider the software, hardware, infrastructure, and trained personnel in line with the enterprises plan, control, coordination, and decision-making. The development of information systems varies with the nature of enterprise and its needs. Different enterprises have varied needs and changes in information syste will be in line with these needs. It is, therefore, indispensable for anyone planning to develop an information system of any company or business to consider the nature of enterprise they are dealing with and its needs. There are different types of enterprises including a sole proprietorship, partnership, companies, and corporations. The above types of enterprises have some differences in their ownership, management, liability, amount of capital and their legality. For instance, the sole proprietorship enterprise is whereby the ownership is by one person and so is the management while, for partnership, the management and ownership of the enterprise is by two or more persons. On the other hand, the categorization of enterprises can be in the form of how the enterprise operates. Examples include Independent enterprises, Competitive enterprises, Supplementary enterprises, and Complementary enterprises. Independent enterprises have no direct bearing on each other and an increase in degree of one another neither helps nor hinders the level of the other. Competitive enterprises are those, which contend for the available resources, while supplementary enterprises are the ones, which can supplement each other. These differences in the different categories of enterprises have different needs, which in turn will call for varied information systems (Kirikova, 2002, p.40). The needs of a corporation will not be the same as those of the partnership business and, therefore, they will have different information systems. We define the development of the information system as a change procedure taken with respect to object systems in a set of surroundings by a development group using an organized collection of techniques and tools known as a method to attain or maintain some objectives. The process of development of an information system includes improvement of both computerized and manual parts of an object system. In the definition of the Information System, we see that it includes both computer- supported parts and manual. It is, therefore, essential that the development of the informatioon system involves a technique and a method. By a technique, we refer to the set of rules and steps, which characterize how a symbolization of an information system is derived and handled. This is usually by the use of some theoretical structure and related notations. By employing, the technique-procedure system developers observe, define and correspond on certain features of the present or wished object system. De finition and symbolization of these contexts are held by the theoretical structure of the technique and the notation respectively. The tool in use while applying the technique process means a computer- based application, which sustains the use of a modelling technique. Here, there is an abstraction of the object system into replicas, checking that the replicas are dependable, switching results from one form of replica and representation to another, and giving specifications for re-examination. The major examples of modelling techniques are activity models and data flow diagrams. In the case of data flow diagram, it identifies and names the objects and relationships, which are necessary in developing an information system. For other techniques, they will involve other sets of relationships and objects in development of information system. Modelling techniques have a representation and a notation. For example, in a data flow diagram the notation for a procedure is circular and for a data flow a concrete line with an arrowhead (Prabhu, Kumara, and Kamath, 2003, p 67). On the other hand, a method is an organized and predefined collection rules and techniques that state what order, by whom, and in what means the techniques are applied to attain or sustain some objectives. This definition includes both the process and product contexts and, therefore, insists on the procedure rather than the representation. The next section we look at is the needs of the enterprise of many sizes. In the earlier discussion, the paper analyzed the different classifications of enterprises and, therefore, these enterprises will have varied needs, when it comes to the system development. Buy custom The Development of Information Systems essay

Santa Barbara Essay Example | Topics and Well Written Essays - 750 words - 1

Santa Barbara - Essay Example Santa Barbara is one of the unique cities in the world because of its structure. It is surrounded by mountains and sea which not only enhances its beauty, but provides a pleasant climate as well. Even though the state California is known for world famous cities like Los Angeles, Hollywood, San Francisco and San Diego, it doesn’t mean that the list ended with the above cities alone. In fact Santa Barbara is the least advertised cities in California which prevented the global tourists in gathering vital information about it. Most of the tourists who visits California, may go to world famous places alone and will deny the opportunity to visit Santa Barbara because of lack of information and publicity about it. Santa Barbara is a city where one can observe the mixed beauty of American and European culture. Santa Barbara is located at the northwest of Los Angeles and it is also situated close to Europe. In other words, European continent starts where the Santa Barbara ends. This close company of Europe has made Santa Barbara a place which is equally attracted by the American and European tourists. In a tourist’s point of view, one can enjoy both the European and American culture together at one place at Santa Barbara. Hotels, restaurants, recreational activities etc in Santa Barbara have the blending effect of both European and American cultures and traditions. The Santa Barbara city council is keen in maintaining the unique structural style of Santa Barbara in order to preserve its European look. Tourists who have visited Europe can identify the similarity of Santa Barbara with respect to Europe even at the first glance. Like Europe, most of the coffee shops in Santa Barbara are surrounded by Roman fountains and various kinds of statues where people can have the most enjoyable coffee in the open air. These Roman fountains present a cool air and cool wind around the coffee shop area to the customers who can enjoy the taste of hot coffee in a cool